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HOME arrow PRESS RELEASES arrow 2007 arrow Perfume Shop Award

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FIRST EVER AWARD – HEAVEN SCENT !

A ‘smelly shop’, in the nicest possible sense, at Crystal Peaks is celebrating after been given the very first regional award for ‘Sales, Stock Take and Training’ - out performing 12 of their other outlets in the region. 

‘The Perfume Shop’ - the UK's largest specialist fragrance retailer based locally in the award winning community Shopping Centres’ West Mall, claimed the accolade from their Area Retail Manager, Lisa Craig, who set the high standard tasks and optimum criteria for trading success as a new marketing initiative for the 150-store-nationwide company.

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The award recognizes Crystal Peaks Perfume Shop for both its outstanding achievement in sales, invaluable assistance and highly accomplished pre and post customer service categories.  Commented Manager Clare McGhee, “We have a finely tuned nose for this kind of thing! It’s team work and I couldn’t have done it without my 7 fantastic colleagues. We simply have excellent customers who are extremely loyal and appreciate our impartial advice, great prices and our comprehensive selection … almost as much as we value them, whole heartedly!  Not to mention our free samples and free gift wrapping service! It is hugely flattering to know that out of all the stores in Nottinghamshire, Lancashire, Humberside and Yorkshire we came top of Lisa’s list! But it wasn’t easy. If I told you we have 8,460 stock lines and you have just 4 days to be within an accuracy of 10 items for stock taking - that becomes no mean feat. Then there’s the product knowledge you have to keep up to date with, such as designer perfumes, wisdom of all the classics and constantly learning the latest ranges or new offers on offer all the time.” She added, “Throw in after sales, service and knowing what benefits go with the product features to match the clients needs and you too can optimise a successful and winning environment to scoop an award! It makes for a very challenging, exciting and vibrant place to work, ooh and glamorously aromatic.”

 -ends-   

23rd April 2007
Serial No. 51050   


for further information, please call:
Darryl Dawson t:  01302 759696   m:  07973 676942
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